Tourism Tax Commission Approves Spending For Spring Advertising Campaign

During a short meeting on February 18, the Ste. Genevieve Tourism Tax Commission voted to authorize spending $2,209 for its annual spring print advertising campaign.

The commission continued its tradition of advertising in the annual Spring Road Trip section published by the Webster-Kirkwood Times and South County Times.

“We did the spring travel section last year, and I think it was pretty successful,” chairman Jack Koetting said.

Commission member Tom Hooper said advertisements also were placed with the St. Louis Post-Dispatch last year.

Full-page advertisements in the Webster-Kirkwood Times and South County Times cost $1,995 combined.

Meanwhile, a rectangular online banner advertisement at the top of the newspaper’s website, with a link to visitstegen.com, is $213 for 13 weeks.

The commission is in new territory, approaching the spring campaign without a tourism director. Sandra Cabot handled the ad creation and selection for several years before resigning from the position in November to take a job with the Missouri Department of Economic Development.

Commission member Lawrence Myers asked who could design the ad.

City administrator Martin Toma said the city could run basically the same ad, although some copy needs to be updated.

See complete story in the February 26 edition of the Herald.